Cleo&Hooman started with one very sensitive pup. Cleo struggled with allergies and reactive skin, and we could not find products that felt gentle enough for her and still fit into our everyday life. So we began by creating our own solutions for her comfort, and that small act slowly grew into a brand.

From day one, we have been extremely selective about what we use and what we make. We choose materials and ingredients carefully, always aiming for the best quality we can find, and we keep our batches low so we never produce more than we need. Being low‑batch means less waste, more intention, and products that feel considered from start to finish.

That mindset guides everything, whether it started in pet care or now shows up in the pieces you wear. We think about how things feel on sensitive skin, how they hold up to real life with dogs, and whether you will actually want to reach for them again and again. Our promise is simple: if we would not feel good using it for Cleo or wearing it ourselves, we will not make it.

In loving memory, Cleo passed away on May 27, 2026. She is the heart behind our name, our paw, and our standards. Her spirit lives on in every product, and every walk, cuddle, and photo you share in Cleo&Hooman continues the story she started.